[Updated] Forse Analytics for Uniswap Revitalization and Growth Program

Simple Summary

This proposal seeks to onboard Forse by StableLab as a data service provider, helping analyze the effectiveness of the Uniswap Revitalization and Growth Program. The offchain vote was <u>passed</u> in early August of this year, and for a month, we have discussed with various Uniswap DAO participants to incorporate their feedback. The onchain vote however didn’t hit the quorum by less than a million UNI. Therefore, we have incorporated further feedback received and will retry the onchain vote.

Feedback Incorporated

1. Accountability and Completion Based

The budget once the onchain vote passes will first go to the Uniswap Accountability Committee. Once the Committee confirms that the work has been completed, StableLab can claim the budget.

2. Budget and Scope Changes

Initially, the RFC requested $70,000 worth of UNI  to analyze the impact of the Uniswap Revitalization and Growth Program for 3 blockchains chosen by the Uniswap DAO; this was expanded to 4 blockchains for offchain vote following the feedback. Following the feedback, the Analytics will cover 4 blockchains but at a reduced cost of $60,000, effectively reducing the cost by $10,000 and also increasing the number of blockchains covered compared to the original RFC. 

3. Preventing Redundancy

There have been concerns that the work on Arbitrum especially might overlap with Gauntlet’s research on incentive programs on Arbitrum. We are in active talks with the Gauntlet team and will also ensure the work doesn’t overlap with Gauntlet’s domains.

Motivation

In February 2024, the Uniswap DAO introduced the Uniswap Revitalization and Growth Program, which incentivizes users to participate in current and new deployments of Uniswap on different networks within the L2 space. The initial onboarding packages of this program cost the Uniswap DAO at least $3.5M worth of assets.

We propose that Uniswap DAO engage with Forse, our DAO intelligence and analytics platform, to analyze the impact of the Uniswap Revitalization and Growth program and assess if the current approach drives real growth.

By assessing the impacts of the Revitalization and Growth Program, the Uniswap DAO will have valuable insights to improve further iterations of the program and/or other incentive programs. With this information, Uniswap DAO will be able to understand who are the most relevant user groups, their acquisition cost, and evaluate if the program itself was effective in influencing user behavior leading to increased stickiness of users, and therefore TVL and other top-level protocol metrics.

Recently, StableLab supported the Arbitrum DAO as the Program Manager for the <u>Arbitrum Short-Term Incentives Program</u>, and we delivered a comprehensive <u>analysis</u> of the STIP to the Arbitrium DAO.

With Uniswap allocating over $3.5M worth of assets for the purpose of growing Uniswap’s market share, it is essential to ensure that the DAO analyses and reviews the impact of these incentives on an ongoing basis. 

What is Forse?

<u>Forse</u> is a data and intelligence platform built by StableLab helping DAOs analyze the impact of governance decisions in protocol growth, top-line metrics, and governance operations, including its cost and effort structures. <u>StableLab</u> is the leading provider of governance products and solutions for decentralized protocols. We work with various projects, from the ones just starting their journey to decentralization to the most prominent DeFi protocols.

We are currently working with:

Figure: Example of Onchain Impact Analaysis - Arb STIP Analysis

Figure: Example of User Segmentation Analysis - Arb STIP Analysis

This service provider engagement grants the Uniswap DAO access to the services of the entire StableLab team. Specifically, three StableLab team members will be the primary points of contact. 

Team

Christian Ziegler is the CTO at StableLab. Previously, he worked as a researcher at the Technical University of Munich (TUM), where he wrote his doctoral thesis on DAOs. In 2018, he co-founded Blockcurators GmbH. Christian has several published scientific articles, including a Taxonomy of DAOs; scoring methodologies for DAOs; network analysis of DAOS; and classification of DAO proposals using LLMs; among others.

Johannes Loewe is the Data Lead at StableLab, where he focuses on all stages of AI and ML development, from experimentation to deployment. Before joining StableLab, he was a Freelance AI & Blockchain Software Engineer. He also has experience with DAOs, being a founding member of PretzelDAO in Munich. He holds a Bachelor's degree from Radboud University in the Netherlands and a Master's degree in Machine Learning from NUI-Galway in Ireland.

Marcos Miranda is the Head of Product at StableLab. With over 5 years of experience in Product Management, focusing on Web3 and Analytics products, he is also experienced in building DeFi protocols, having previously worked for other protocols in the space.

Methods 

• K-means with Euclidean distance for user groups based on transformed transactions 
• Difference in Difference Analysis and Interrupted Time Series Analysis to separate the effect of the growth program from the effect of the market 
• The remaining analysis using further advanced statistical analysis

Specification

By analyzing the impact of these incentives, Forse by StableLab hopes to identify the following:

• Impact quantification of the Uniswap Revitalization and Growth Program in top-line protocol metrics with the isolation of external factors influencing these metrics as far as permitted and reasonably possible.
• User segmentation and analysis based on archetypes of users to determine the types of users attracted through the incentive program.
• Post-incentive user retention, reactivation, and user acquisition cost metrics.
• Per-dollar value of incentives compared to other ways of incentivizing users (e.g. Airdrops, LP rewards, grants, ..).
• User Retention and activity patterns over the time of the Uniswap Revitalization and Growth Program.

To see Forse in action, explore our <u>interactive dashboard</u> showcasing the Arbitrum Short-Term Incentives Program. This provides a great example of what our output could be for Uniswap’s Revitalization and Growth Program. Our Deliverable would be an interactive dashboard hosted on dashboard.forse.io on at least the metrics stated above.

Budget Request 

The proposal requests $60,000 worth of UNI, which is 7,500 UNI (at the time of the updated proposal) to analyze the impact of the Uniswap Revitalization and Growth Program so far for 4 blockchains chosen by the Uniswap DAO, with 3 months of additional maintenance support and updates to analytics modules utilized in the live dashboard.

Four Blockchains Among Chosen by the Uniswap DAO

| Blockchains | TVL | | ----------- | -------- | | Arbitrum | $3.07b | | Base | $2.68b | | Scroll | $1.01b | | Blast | $731.18m |